I'm of the opinion that even with the advent of the Internet facilities, the amount of people who head to brick-and-mortar shops for shopping activities has not decreased. As rightly said by Rita Rudner, "Buying something in-store is really a very special feeling. In reality, the less I pay for something, the more it is worth to me."
First, shopping in-store has several functions. One of these simple is the economic function, such as for instance buying a product. Shopping may also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs are often met by this activity, such as the significance of contact with information, or even to fresh stimuli. Even though, the Internet makes it possible to conduct activities such as for instance working and shopping without travelling to activity places, the concept of e-shopping has been restricted to a particular sounding goods and people. It has influenced people at confirmed time to think whether to buy online, or to buy in-store.
Second, product characteristics affect e-shopping. The forms of products which are popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and fast food such as for instance pizza. However, people prefer to buy such items as clothes, furniture, and cosmetics in-store. Of the online grocery shoppers, most wouldn't buy meat, dairy produce, or other perishables online.
Third, e-shopping rates relatively low when compared to in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and easy returning merchandise. People who choose for e-shopping do it only for saving time and having flexibility in shopping hours. Moreover, shopping on the internet deprives us of the opportunity to try the merchandise in order to see if their quality meets our standards. Shopping in stores gives us the opportunity to try the merchandise at our personal pace, in addition to require clarifications and details that only face-to-face interaction provides.
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Fourth, people still see some value in likely to the store. The great thing about likely to a store to shop is that we get the chance to go out and be with people. Another thing, when we head to the store, we could buy what we wish and we could know very well what the store has. In contrast, we shall never know when stores might have something on-line, and they cannot have it for all of us immediately. It's rather a waste to attend for something we wish than to attend the store and pick it up right away. Further, e-shopping is principally done by people in professional occupations and with high incomes.
Fifth, it is approximately trust. Some individuals simply do not trust the idea of adding their bank card information online. Shopping online means we will have to pay for our purchases via a bank card, a PayPal account or an E-Check. Not everyone is comfortable paying this way and because of that they may continue to shop in stores when they could shop online.
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